My god, that really needed to be said. The project started out humbly enough. Yes, these people are assholes. That is, one side is totally willing to be disliked and the other is not. Some people are just naturally very disagreeable. But for those who are agreeable, learning to be an asshole is a skill that must be practiced. They will consciously antagonize the other side because they understand that antagonism wears people down and makes them capitulate more easily.
All assholes are unethical.
Economics Letters, 111— To test and find stable personality traits, researchers would have to make an exhaustive list of all of the possible human behaviors and then measure these behaviors in a lot of people over a very long time to determine what was fundamental personality and what was just noise and bullshit. So most non-assholes just end up staying in bad relationships for way longer than they should. Set like plaster or persistent change? However the word "asshole" is still present and uncensored.